We feel our initial ambitions of building a scalable company by reducing the cost of solar can’t be met within this project anymore, and thus had to make the difficult decision to stop.
From the beginning our goal was clear: We were going to make solar cheaper and better accessible. Our ambition was to setup a scalable company that would revolutionize the solar market worldwide. Our approach: use less material to do more.
Through endless customer interviews and workshops with suppliers, we unraveled that we were not going to be cost-competitive with our approach and that the design-niche we found was a bad fit with the skills and ambitions of the team:
In the current solar industry we couldn’t find a product-market fit
Most solar projects are third-party financed. With solar financing still in its infancy, risk minimization is all-important. This makes the road to market for a new product a long and expensive one; customer requirements are high: In terms of track record, certification, guarantees and balance sheet. In the volatile and fast growing solar market, there is little need for extra technical risk that comes along with our new approach.
Product costs are higher than expected
During joint development our approach turned out to be too costly to compete on price. This means we were destined to serve a design-focused niche.
Upcoming challenges don’t fit the team’s capabilities, passions and ambitions
The new design-nich